Social Media & Influencer Marketing Law
Sprouse Shrader Smith Logo

Social Media & Influencer Marketing Law

Instagram, TikTok, Youtube, Facebook, Twitter, and several other social media platforms have become the ideal place for businesses to advertise and market the products and services they offer. In doing so, many companies choose to partner with someone who has a large social media presence, otherwise known as an “Influencer”. Influencers are then able to leverage their personal brand and online following to provide massive exposure for these companies and brand partners. Using these platforms to establish, grow and ultimately profit from a social media presence can also expose businesses and individuals to significant legal risks.  Since this use of social media is a relatively new and a constantly evolving way of doing business, the legal issues involved can be complex. As a result, many businesses and Influencers find themselves having unknowingly violated various state and federal laws applicable to their industry.

Our Social Media practice provides strategic legal counsel to companies, influencers, brand ambassadors, brand partners, podcasters and other media creators on how to navigate this emerging industry while also complying with the specific laws that govern their market initiatives. We counsel our clients at every stage of business growth and brand management, including the complex issues encountered in brand protection, thereby enabling them to obtain and keep a competitive advantage. We also have decades of experience in structuring, preparing and negotiating business contracts and we use that experience to protect our client’s best interests as we approach each contract in a creative, as well as analytical, way.

We have successfully and cost effectively counseled our clients with regard to the following:

  • Influencer Contracts
  • Partnership & Affiliate Agreements
  • Management Agreements
  • Licensing Agreements
  • Advertising Agreements
  • Social Media Engagement Agreements
  • Promotional Services Agreements
  • Public Relations Agreements
  • Strategic Development Agreements
  • Confidentiality & Non-disclosure Agreements
  • Joint Ventures & Other Strategic Business Relations, Transactions & Alliances
  • Business Entity Formation & Structuring
  • Trademark, Copyright & Other Forms of Intellectual Property
  • FTC Compliance
  • Data Protection
  • Complex Litigation

Social Media & Influencer Marketing Law

Check all members of our Social Media & Influencer Marketing Practice Area